January
2002: Ever since the
Battle of Seattle and the publication of Naomi Klein's No Logo,
multinational corporations have been arguing that protestors have
misunderstood globalisation. This booklet from McCann-Erickson Germany
argues that they have actually got globalisation wrong themselves. Covered
by W&V.
.
Planning is the voice of the consumer? Wrong. Reprinted from Campaign.
There
are lots of trends books around. About the 260 million inhabitants of the
USA that is. This booklet was about trends that affect the six billion
inhabitants of Planet Earth. Presented to various global marketing conferences.
An attack on the growing blind reliance of UK clients on market research. Reviewed in Campaign, the Observer and the Spectator.
A
research manifesto: It pays to do the
research before you write the advertising, not after.
A
Silvester Research promotional postcard
A
rant about management consultancy.
Silvestertrends was a consumer trends newsletter
published in 1996 and 1997. Here are two examples from
January
1996, and October 1997 
Youth in Europe at the dawn of the Single European Market. Reviewed in The Independent on Sunday and the Sunday Times, as well as in I 24 Ore di Milano, Strategies, Die Welt, the NY and LA Times (twice), Ad Age, Adweek, The Hollywood Reporter, Adformatie, MTV Europe and CNN..
.
|
...then made the subject of a European Union youth conference, and reprinted in this book. (not available here) |
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An
objective research study that proved that all men are bastards.
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| Young men and sex. Reprinted from Focus magazine | ||
An ancient study showing that you don't have to be posh to be rich in Britain anymore. Reviewed in Campaign
A 1990 youth study described as 'disturbing' by The Sunday Times, 'shocking' by The Sun, 'offensive' by the Daily Telegraph, 'bleak' by the Daily Mail and 'wrong' by the Daily Mirror. Also featured on Wogan, News at Ten, BBC News and described as 'complete crap' by Janet Street Porter. However, Julie Burchill said 'I told you so'. (text not available here)
